Where is the link in bio on Instagram?
Instagram allows you to add one clickable URL to your profile. You can find it by going to your profile, tapping "Edit Profile," and looking for the "Website" or "Links" field. This is your link in bio — the one URL that visitors can tap to leave Instagram and visit your page.
Since Instagram only allows one link (or up to five with the newer multi-link feature for some accounts), most creators use a link-in-bio tool like Lynkr to create a landing page with all their links in one place.
Step-by-step: add your link in bio on Instagram
Follow these steps to add or change your Instagram bio link:
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Open the Instagram app and go to your profile
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Tap "Edit Profile" below your bio text
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Find the "Website" or "Links" field
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Paste your Lynkr URL (e.g. lynkr.me/yourname)
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Tap "Done" or the checkmark to save
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Visit your profile to confirm the link appears
What should you link to from Instagram?
Your Instagram bio link is valuable real estate. Here is what works best for different types of creators:
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Influencers: link to your Lynkr page with affiliate links, brand collabs, and other socials
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Businesses: link to your booking page, online store, or menu
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Artists and musicians: link to your latest release, merch store, and streaming profiles
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Bloggers: link to your latest post, newsletter sign-up, and portfolio
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Coaches and consultants: link to your booking page, courses, and testimonials
How to create your Instagram bio link page
Instead of linking to just one destination, use Lynkr to create a free landing page with all your links. Here is how:
1. Sign up at lynkr.me — it takes 30 seconds, no credit card needed.
2. Pick a username that matches your Instagram handle.
3. Add links to your shop, content, newsletter, and other socials.
4. Customize your theme, colors, and fonts to match your Instagram aesthetic.
5. Copy your Lynkr URL and paste it in your Instagram bio.
Now followers can tap one link and find everything you want them to see.
Tips for maximizing your Instagram bio link
Getting clicks from your Instagram bio link takes strategy. Here are some proven tips:
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Mention your bio link in captions and Stories — "Link in bio" still works
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Update your top link whenever you launch something new
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Use Instagram Stories stickers to drive traffic to specific links
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Keep your page clean — 5-8 links is the sweet spot for Instagram traffic
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Check your Lynkr analytics to see which links your Instagram audience clicks most